Creative at Heart
I’m a creative person who uses the power of new media forms to tell a story.
I’ve been a music producer, graphic designer, video editor, social media creator, web developer, brand builder and voiceover artist.
I take leadership roles In collaborative projects, supporting my team members so they can do their best work.
I have created two bands, founded my own business and served as president of my college A Cappella group.
I always ask questions and explore the way things work.
This makes me detail-oriented and a true critical thinker when searching for solutions to problems.
Surf Starters, Founder
I founded Surf Starters to teach beginners to wakesurf and eFoil. I developed www.surfstarters.com as a website and booking engine and drove demand using SEO and paid advertising across search, reviews and social media sites.
Instagram Promotional Content
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Koolulam, Marketing Consulting
I interned and later worked for the Israeli mass singing initiative and helped them refine their story, improve the guest experience and produce in-person and virtual events. When the pandemic came, I led the development of a product that could support a virtual, global singing event. We brought together 5,000 people from 66 countries to sing Coldplay’s Fix You and used this technology to support many future events.
I was in charge of producing this event that brought together 150 families from around the world to sing a song about just how far they will go.
OurVillage Tutoring, UI/UX
I work with this educational charity to overcome operational challenges and improve user experience with a new website, booking engine and custom forms.
One Page Description
Home page of OurVillage Tutoring
Redefined A Cappella, President and PR manager
I oversee every aspect of operations from practice to performance and from production to album release. It’s my role to help everyone on the executive team find their voice and make a positive impact.
Game Theory, music promotion
I manage distribution for my UW band Game Theory. I build compelling content and campaigns for social media to meet our goals for radio and streaming plays.