I founded Surf Starters to teach beginners to wakesurf and eFoil. I developed www.surfstarters.com as a website and booking engine and drove demand using SEO and paid advertising across search, reviews and social media sites.

I interned and later worked for the Israeli mass singing initiative and helped them refine their story, improve the guest experience and produce in-person and virtual events. When the pandemic came, I led the development of a product that could support a virtual, global singing event. We brought together 5,000 people from 66 countries to sing Coldplay’s Fix You and used this technology to support many future events.

I oversee every aspect of operations from practice to performance and from production to album release. It’s my role to help everyone on the executive team find their voice and make a positive impact.

I manage distribution for my UW band Game Theory.  I build compelling content and campaigns for social media to meet our goals for radio and streaming plays.